Frequently Asked Questions

SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.

Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes..

There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.

Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.

Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT’s is a must-have for any site looking to optimize.

Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.

An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps search engine bots find, crawl, and index pages on the site.

No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content are used to formulate it. Years ago, Page Rank was a way for Google to determine a web pages search rankings but now it is just one of 200 ranking factors Google uses to determine a page’s popularity. While still relevant, it is no longer the driving force for determining rank.

Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). While Paid Advertising is a great way to get you in front of people quickly, it is the quest of every business to achieve first-page, organic-SEO results because you no longer need to pay every time someone clicks on your site.

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT’s is a must-have for any site looking to optimize.

“Content is king” when it comes to the Web. It almost sounds cliché now but it still hold true. Remember that the Web’s purpose is to provide information to users; having fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings. Not only does it intrigue visitors to visit your site and provide new content for the SE’s to crawl but sites with great content are more likely to be linked to by outside sites, improving its overall strength online.

Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.

Reputation Management has become one of the most important components to operating a business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It’s important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.

A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result. Landing pages are typically associated with Paid Campaigns like Google Adwords, because they can be customized to fit with the ad copy to improve quality score.