Landing Page Optimization is also a critical component to search engine marketing campaigns. Not only does Google report that Ad visibility is favorably given to companies that direct traffic to rich landing pages, but your potential customers may react differently depending on the “experience” that your site/landing page delivers. The goal is to create a “sticky” landing page that contains strong, relevant content, while at the same time enticing customers to make some sort of conversion.
With the continuous rise in keyword costs and click-through rates standing as better indicators of a strong campaign, it is important to contract with the best Paid Search company to ensure your advertising resources are not being wasted. The industry is very dynamic and changes can occur every day. Unless you contract with the “experts” in the field, it is easy to be burned by other companies. Our proven tactics are regularly refined to ensure our practices are completely ethical, effective and cost efficient.